About the task

The Divergent Association Task is a quick measure of creativity. It involves thinking of 10 words that are as different from each other as possible. For example, the words cat and dog are similar, but the words cat and jealousy are not. People who are more creative, as measured by other creativity task, are able to list words that have greater distances between them. The distances are computed using a database describing how often the words are used together in similar contexts. This task measures one kind of creativity called divergent thinking.

We have validated this task on more than 9000 participants from across the world.

The manuscript describing this task is currently being written. This page will be updated with more detail once the manuscript is published some time in 2020. If you are a researcher interested in using this task, please contact us.